We're big believers that playlists are a huge driver of success for artists in today's age.

 

Unfortunately, a growing number of artists are being misled or conned into thinking they've secured a spot on an authentic playlist, only to discover it's riddled with bots. Our data shows up to 64% of small artists looking for playlist placements have been placed in botted playlists. Crazy, right?

 

While the allure of instant visibility might be tempting, the repercussions of being associated with such deceptive practices aren't worth the risk. Let's explore the risks.

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• Reduced Algorithm & Editorial Support  — Spotify's recommendation algorithms, such as Discover Weekly and Release Radar, rely on genuine user engagement to suggest tracks. Botted streams, lacking real engagement, hinder Spotify's ability to determine who to show your music to. Low engagement relative to high stream numbers can also be a red flag, causing the algorithm to sideline your music.  From our experience, artists plagued with botted playlist placements/streams also get excluded from Editorial consideration.

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• Getting Banned on Spotify — One of the most severe repercussions of using botted playlists is facing Spotify's penalties. The platform employs sophisticated algorithms to detect bot activities. If found guilty, artists or playlist curators can face temporary suspensions or even permanent bans, effectively ending their Spotify journey... and from our experience, appeal emails often go unreviewed.

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• Royalties Getting Withheld — While botted streams might seem like a way to boost earnings, the reality is starkly different. Spotify's payout system is designed to reward genuine streams. If the platform detects bot activities, any potential earnings from these fake streams can be withheld. In some cases, Spotify might even reclaim previously paid royalties up to 3 months prior, leading to financial losses for the artist.

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• Skewed Analytics — Relying on botted playlists can distort an artist's understanding of their audience. With inflated numbers, genuine metrics like audience demographics, engagement rates, and song preferences become clouded. This skewed perspective will surely lead to misguided marketing decisions, hindering genuine growth opportunities.